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PURPLE PLATFORMEND USER LICENSE AGREEMENT (EULA)

Last Updated: 2025

  1. INTRODUCTION

This End User License Agreement (“Agreement” or “EULA”) is a legally binding agreement between you (“User”) and Purple Ltd, a private limited company incorporated under the laws of the Republic of Cyprus (“Company”, “Purple”, “we”, “us”).

This Agreement governs your download, installation, access, and use of the Purple desktop software application, including all updates, patches, modifications, digital components, documentation, and related services (collectively, the “Software”).

By downloading, installing, or using the Software, you agree to be bound by this Agreement. If you do not agree, you must not install or use the Software.

  1. LICENSE GRANT

Subject to compliance with this Agreement, the Company grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to download, install, and use the Software solely for personal participation within the Purple ecosystem.

This license does not transfer ownership of the Software.

All rights not expressly granted are reserved by the Company.

  1. LICENSE SCOPE AND CONDITIONS

The license permits installation on devices owned or lawfully controlled by you.

The Software may require account authentication to function.

Access to certain features may depend on compliance with the Purple Global Platform Terms and Ecosystem Agreement.

The Company may implement license verification mechanisms at any time.

  1. LICENSE RESTRICTIONS

You shall not:

copy, reproduce, distribute, or publicly display the Software;
modify, adapt, translate, or create derivative works;
reverse engineer, decompile, disassemble, or attempt to derive source code;
remove or alter proprietary notices or branding;
circumvent technical protections or security measures;
use the Software to develop competing products;
use automation tools, bots, scripts, emulators, or artificial intelligence systems to interact with the Software;
interfere with system stability or performance;
perform unauthorized security testing;
commercially exploit the Software.

Any violation may result in immediate termination of this license.

  1. OWNERSHIP AND INTELLECTUAL PROPERTY

The Software, including its code, architecture, algorithms, interface design, databases, graphics, trademarks, branding elements, digital items, and proprietary technologies, is owned exclusively by Purple Ltd or its licensors.

All Purple trademarks and branding remain the exclusive property of the Company.

Digital ecosystem items are licensed, not sold.

  1. DIGITAL PRODUCTS AND LICENSED CONTENT

Any digital products, collections, or ecosystem-based items provided within the Software are licensed for use within the Purple ecosystem only.

Such items do not constitute ownership rights, securities, financial instruments, or transferable assets.

The Company may modify, discontinue, or replace digital items at its discretion.

  1. SECURITY AND TELEMETRY

The Software may include security mechanisms designed to protect system integrity.

The Company may collect technical telemetry data necessary for:

security monitoring;
fraud detection;
performance optimization;
license verification;
system diagnostics.

Telemetry does not include personal communication content from External Platforms.

The Company may deploy anti-tampering measures, integrity validation systems, and behavioral analytics.

Unauthorized attempts to disable, bypass, or interfere with security systems are prohibited.

  1. AUDIT AND COMPLIANCE RIGHTS

The Company reserves the right to investigate potential violations of this Agreement.

The Company may conduct compliance audits related to:

license usage;
automation detection;
system manipulation;
security circumvention.

Users agree to cooperate with reasonable compliance inquiries.

Failure to cooperate may result in license suspension or termination.

  1. UPDATES AND MODIFICATIONS

The Company may release updates, patches, upgrades, or new versions of the Software.

Updates may be installed automatically.

The Company may modify or discontinue features without notice.

Continued use after updates constitutes acceptance of modifications.

The Company is not obligated to maintain backward compatibility.

  1. THIRD-PARTY COMPONENTS

The Software may incorporate third-party libraries or components subject to their respective licenses.

Such components are governed by applicable third-party terms.

The Company does not assume responsibility for third-party components beyond legal requirements.

  1. DISCLAIMER OF WARRANTIES

The Software is provided “as is” and “as available.”

To the maximum extent permitted by law, the Company disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

The Company does not guarantee uninterrupted, secure, or error-free operation.

Operating systems or antivirus software may display security warnings due to automated detection mechanisms. The Company is not liable for third-party system alerts unrelated to actual malicious code.

  1. LIMITATION OF LIABILITY

To the maximum extent permitted by law, the Company shall not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages arising from use of the Software.

Total aggregate liability shall not exceed the amount of fees paid by the User to the Company during the three (3) months preceding the event giving rise to the claim.

If no fees were paid, liability shall be limited to the minimum amount permitted by applicable law.

  1. TERMINATION

This license remains effective until terminated.

The Company may suspend or terminate the license at its discretion if you violate this Agreement or associated platform policies.

Upon termination, you must immediately cease use and uninstall all copies of the Software.

Sections relating to intellectual property, limitation of liability, audit rights, and dispute resolution shall survive termination.

  1. EXPORT CONTROL AND SANCTIONS

You agree not to use, export, or re-export the Software in violation of applicable export laws or international sanctions regulations.

The Software may not be used by individuals or entities subject to comprehensive sanctions.

  1. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the Republic of Cyprus.

  1. ARBITRATION

Any dispute arising under or relating to this Agreement shall be resolved by binding arbitration in the Republic of Cyprus.

Arbitration proceedings shall be conducted in English.

The arbitrator’s decision shall be final and binding.

  1. CLASS ACTION WAIVER

Disputes shall be resolved on an individual basis.

You waive any right to participate in class, collective, or representative proceedings.

  1. SEVERABILITY

If any provision of this Agreement is found invalid or unenforceable, the remaining provisions shall remain in full force and effect.

  1. ENTIRE AGREEMENT

This Agreement constitutes the entire agreement regarding licensing of the Software and supersedes prior understandings relating to software usage.

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